The Artisan business was originally launched in 1986 with a view to offering a complete fire and fireplace service, displaying every fire and fireplace imaginable, backed by old fashion service as it used to be, a rare commodity now a days, but one we have so obviously successfully achieved.
By 1990 we had fireplace showrooms in Cleckheaton, Huddersfield, Bradford, Wakefield and Leeds. We had taken advantage of the demise of all the British Gas retail showrooms and had grown rapidly, installing up to 150 fireplaces every week for home customers and the new house build sector.
In 2002 we purchased an old derelict mill at Brighouse and transformed it into what it is now, Europe’s largest heating centre of excellence. One by one we closed our other showrooms bringing all staff and displays under one roof.
In 2008 we hit the recession head on, loosing almost 50% of our business, the developer house build sector overnight. We had to restructure in 2010, accepting that the developer market was and still is not worth waiting for!
Contradictory to most retailers in this latest recession (we’ve seen a few different ones over the years), we increased our ranges offering more choice at reduced prices, we also increased our marketing spend and attacked head on. We knew people that had kept their jobs, still had houses that need fireplaces, however we also knew they were more cautious as to how much they could afford and were willing to spend. Our strategy was to offer every fire and a fireplace for everyone at the cheapest price to ensure we did not lose any sales, it seems to have worked.
Developing the business
We have invested in a brand new multi fuel and stove centre , design studios and we aim to take the internet traders to task with the soon to be launched HOMESTORE
What sets Artisan Apart?
We are the fireplace manufacturers and direct importers, so it is very hard for anyone to compete with these strengths. We make everything to any size in any colour whether it is in timber, stone, marble or granite. Standard is not a word we recognise. This allows us to beat any genuine price guaranteed. We have our own 11 team fleet of engineers and so control the whole installation start to finish. Gas safety is paramount; we honestly do not believe that we have a competitor nationwide.
Our customers are the home improvers, the home movers, the property developers, the landlords everybody and anybody that knows the importance of an efficient heating appliance and/ or appreciated the need for a room to have a beautiful focal point that adds value to the property. We fulfill their requirement, efficiently, safely, inexpensively.
We are 2 minutes off the M62 at junction 25, 10 minutes from Halifax, Dewsbury and Huddersfield and 20 minutes from Leeds and 40 mins from Borougbridge and Manchester.